"Web Designers—Beat Out Your Competition and Get the Best Jobs From Clients"

Discover The Missing Link
That Many Web Designers Ignore.
It Will Increase Your Income,
Build Your Reputation, And
Bring You Closer to Your Clients.

You're a designer, an artiste, a temperamental perfectionist that dives deep and creates a work of beauty for your client.

Cheerio, job well done. You and your client are very happy, looking at that sexy site with cutting edge graphics. Can't get enough of it. Can't wait 'til it goes live. You're both ecstatic.

But not for long. Your client may soon be ticked off---and asking you a lot of difficult questions.

Why? Because beauty is only skin deep. Your client built the site to sell stuff --- a lot of stuff. But it's not going to happen with this site, because it's missing critical elements that would have greatly increased its chances of success.

Sound familiar?

This never would have happened if you understood the principals of internet marketing.

Think Like a Marketer First
and a Designer Second

The fact is that, those designers who understand the bigger picture and are able to include the proper marketing components, have a significant competitive advantage.

Would Your Client Send You
On An Important Sales Call?

Sounds a little crazy, doesn't it? Why would your client send his/her web designer on a critical sales call?

But that is exactly what your client is doing when you design their site. The site you create for them is the "salesperson" that is responsible for selling their product or service to every single prospective buyer that looks at it.

Now, any good salesperson needs to deal with two critical issues;

1. How do you get a steady flow of prospects to consider your product? (A beautiful website that nobody sees is an expensive waste of time.)
2. Once prospects are exposed to your product, how do you convince them to make a purchase?

The study of marketing, and specifically internet marketing, can answer these questions, and give you a real advantage over other designers who don't know a squeeze page from a squeeze bottle.

Who Am I and Why Am I Talking About This?

My name is Larry Lefkowitz and I've been a professional web designer for almost 8 years. I love it. Living and working primarily in the creative space is very satisfying. Over the years I've created literally hundreds of websites for every type of client, large and small business, government, charitable organizations, musicians, you name it. I've also designed logos, CD covers, product packaging, brochures and banners. I've done this work almost exclusively on a contract basis to web design companies. (by the way, I designed and built this site, of course!)

Yet, over the last couple of years, my eyes have been open to the critical importance of understanding the principals of internet marketing. It is the missing link that unlocks the relationship with your clients, puts you solidly on their sales team and aligns you with their goals. This translates into more money for your client and more money for you.

I am not an internet marketing guru, but I have been exposed to the depth and breadth of this subject, and have learned many of the concepts and techniques that are key to a successful internet business. And, as a designer, I can bridge the gap for you by letting you know what's out there, and sharing specific ways to implement these concepts in your website designs.

Can You Answer These
Internet Marketing Questions?

Do you even understand the questions?

• How should your client's site be organized to maximize sales? A single page? Multiple pages? Long sales copy? Short sales copy? What does the product have to do with this decision.
• Should you focus the site on a single product, or multiple products?
• How do visitors eyes move when they visit your site, so you can decide where to place the most important information?
• What colors should you use on the site to maximize sales?
• What is the best design for a "buy now" button?
• Should you display advertising on your site? If so, what type, and where should it go?
• What is the importance of copywriting?
• What is the best way to write headlines and sub-headlines for the site?
• What is Google AdSense? Should you place it on the site? If so, where is the most effective place to put it?
• Do you need audio and/or video play on your websites?
• Should your client build a list? Why?
• What is a squeeze page?
• What is an auto-responder? Should your client use one? How do you set one up?
• Should you have a list-building opt-in box on your site? If so, where should you put it? How do you get people to use it?
• What is viral marketing, should you use it and how do you implement this technique?
• What is an e-cover, and should you recommend one for your clients digital products?
• Do you know the secrets for creating pages that will enhance the site's organic search engine positioning?.
• What is split-testing? Should your client be doing this?
• What is Pay-Per-Click advertising? Who is the leader in this field? Should your client be using it?
• You may be designing eye-catching HTML e-mail templates for a client campaign, but would a text e-mail sell more items?
• How many links should you have in your navigation bar?
• What are the different ways to display links to affiliate products? Should you cloak them?

If you don't know the answers to the above questions (or don't even understand the questions), you are leaving money on the table for you and your client. (Check out course at bottom of this page for answers to most of these questions)

The Gold Rush All Over Again

Like the California Gold Rush, hundreds of thousands of people are streaming onto the internet in search of their fame and fortune. Every single one of them is looking for two things;

1. A website (or many websites)
2. traffic for their web sites
3. sales once people get there

Do you know who made the real money during the Gold Rush? It was the entrepreneurs who provided goods and services to the gold prospectors (very few prospectors made any money at all).

Your Own Business Will Benefit Greatly

There Can Be Some Extremely Exciting,
Highly Lucrative Times Ahead For You

Stop Leaving Money on the Table.
What Are Your Next Steps?

Will you be one of the people who capitalize on this information and learn how you can turn websites into sales-generating machines?

Since you're still reading this, I'm going to assume you answered: "YES, I want to subscribe " -- Therefore, I strongly urge you to scroll down and fill out the form below immediately...

Directions: To register for this FREE newsletter, simply fill in your first name and e-mail address into the form below and you can begin enjoying your newsletters. Go ahead right now...

• the latest internet marketing news of interest to a web designer
• tips on integrating marketing techniques into your design
• discussions about the latest trends in internet marketing
• breaking news on important product launches

Second, I recommend you stay in touch with my blog, where I'll be posting from time to time about internet marketing topics of particular interest to designers.

An Excellent Internet Marketing Crash Course

If you want a quick education the basic principals of internet marketing, one course stands out in terms of breadth of information, value, reputation and timeliness (it's updated every year). That course is
"The Insider Secrets to Marketing Your Business on The Internet -- Version 2008" from the Internet Marketing Center. This course has been around since the year 2000, and has a great reputation. Since things change so quickly on the internet, I've purchased it two years in a row so I can have the latest updated version.

This course quickly exposes you to the most important concepts and techniques for creating and promoting websites. It has many teachings that you can put to work immediately in your website designs.

A lot of the course information will be valuable no matter what type of clients you work with. If you work with small clients, you often have much more responsibility and influence on various aspects of the sites, including copywriting, search engine optimization, pay-per-click advertising, etc. This course will be worth it's weight in gold by immediately giving you actionable info you can introduce into your client dialog.

On the other side, no course like this can go into super depth on any one topic. This course provides a great overview of internet marketing, with lots of practical information you can use right away. However, if you want to delve deeper into any one topic, such as copywriting, pay-per-click advertising or search engine optimization, there are other courses that specialize in these topics and go into much greater detail (and often cost ten times as much or more than this one).

Here is the outline for the 2008 course below (I've highlighted some items that would immediately increase your value as a designer if you understood them);

Bonus Book - Use New Media And "Web 2.0" To Make Your Online Business Social

Learn more about   "The Insider Secrets to Marketing Your Business on The Internet -- Version 2008"

One More Tip - The Shopping Cart for Marketers

Many sites require a shopping cart. But not all carts are created equal. One cart was designed by internet marketers for internet marketers, and it contains many features that will help your clients sell more, over and over again.

• Just these features alone make it worth it's weight in gold;
• Full Featured Autoresponders integrated with the sales database
• Affiliate tracking system
• Upsell module

Shopping carts are complex pieces of software, and time is money. Why not learn the best from the beginning? Several pricing and feature levels allow you to start basic and upgrade later.

Click Here to try the World's Smartest Shopping Cart system.